April 12, 2020: The Ehsaas Emergency Cash advertisements appeared in newspapers today and there was a sudden surge in the number of incoming calls in the Ehsaas call centre. To get better sense of what callers were asking about Ehsaas Emergency Cash, Dr. Sania Nishtar, who leads the Ehsaas program sat with call centre operators today and interacted with callers on the phone. “I wanted to hear first-hand about people’s complaints pertaining to Ehsaas Emergency Cash distribution, so that we can make improvements in the program in real time”. On average 1,500 calls are being received on daily basis in the call centre and this number has increased since the advertisement appeared. Staff in the Ehsaas Call Centre is regularly briefed about the program so that they can answer questions with clarity. Dr. Sania thanked Call Centre staff for their dedication and hard work and spent a lot of time with the staff to get insights and boost their morale. For queries, the Ehsaas Call Centre can be reached out at 0800-26477.