To improve digital access, Jazz, Pakistan's leading digital company has launched Pakistan-ka-Smartphone, JazzDigit4G, which is an extremely affordable 4G handset which will be sold at a price of around PKR 1,800. Dr. Sania Nishtar, Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation and Chairperson BISP was the chief guest at the launch event who lauded a private sector company for investing in improving the country's digital and financial inclusion landscape. Speaking at the occasion, Dr. Nishtar stated, “Ehsaas is the Government’s signature programme dedicated towards poverty alleviation in Pakistan through leveraging technology and promoting access of the vulnerable population to digital and financial inclusion.” She then continued, “Most of the digitally excluded segments are poor women, and initiatives like KaiOS which further digital inclusion can improve outcomes significantly. Ehsaas has multiple initiatives that can utilize digital technologies to target the neediest population effectively”.